Branding & Logo Redesign: SaaS Platform for B2B

Leveraging my expertise in marketing and communications, I played a pivotal role in Requis' 2022 rebrand. The executive team sought to visually integrate the company's dedication to diversity and inclusion within the global supply chain into its brand identity. Their specific requests were to incorporate a vibrant color palette and craft a logo demonstrating Requis' commitment to inclusion.

The R in the chain logo stands for the company name, and the chain signifies the company's role in the supply and demand network.

Download the revamped guidelines here:

Requis Branding Guidelines '22-'23.pdf

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