Digital Marketing: SaaS for B2B

In 2023, I spearheaded a comprehensive revamp of our website's landing pages! My mission? To ensure they seamlessly mirrored the company's product pages, creating a cohesive and intuitive user experience.

Think of me as the conductor of this multi-faceted project. I orchestrated the efforts of talented creatives, ensuring visuals aligned with our brand identity. I meticulously crafted compelling content that resonated with our target audience and effectively communicated the value proposition of our products. And finally, I tackled the technical side, designing and laying out pages for optimal flow and conversion.

But the journey didn't end there! I was also integrating these revamped landing pages with Pardot, laying the groundwork for a robust and automated marketing funnel. This would allow us to nurture leads seamlessly, ultimately driving conversions and boosting our bottom line.

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