Project Management: Editor to Digital Growth Engine
- RD
- Feb 25, 2021
- 1 min read
Updated: Jan 30, 2024
From Editor to Digital Growth Engine: My Transformation at BIC Alliance
My journey at BIC Alliance started as an editor, but it quickly evolved into a thrilling ride leading the company's digital transformation. Witnessing this department blossom from a solo role to a four-person powerhouse under my guidance has been immensely rewarding.
Building a Digital Powerhouse:
Revenue Rocket: I spearheaded a 75% increase in BIC Magazine's digital department revenue, proving the power of strategic digital marketing.
Traffic Triumph: My data-driven approach fueled a 40% year-over-year rise in website traffic, ensuring BIC Magazine reached a wider audience.
Social Media Surge: Engaging communities, I drove a 65% increase in social media followers, amplifying BIC's brand awareness.
More Than Just Numbers:
Beyond metrics, I oversaw the department's day-to-day operations, from content creation to social media management and data analysis. This hands-on approach ensured every action supported our digital journey.
Sister Sites Success Stories:
My expertise extended beyond BIC Magazine, helping two sister sites flourish:
BIC Recruiting: I steered the launch of their website and ignited their social media presence, resulting in a 100% year-over-year digital footprint growth and its current position as BIC Alliance's second-largest revenue stream.
BIC Magazine Website Redesign: Leading the 2018 website redesign with my team, we elevated the brand, streamlined user experience, and simplified the design, contributing to a 40% year-over-year traffic increase.
Mastery of Digital Products:
I managed the full spectrum of our digital products, including native advertising, email marketing, podcasts, webinars, custom videos, and social media packages, offering BIC Alliance members comprehensive digital solutions.
Webinar Wizard: Under my leadership, webinars became a high-ROI engine, generating leads for clients. I managed, produced, and oversaw 10-40 webinars annually, handling logistics, content, email, and social media marketing, ensuring their success.
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